Following in a similar design style to the popular Cath Kidston, the Joules brand offers adorable floral and animal designs which fall just on the right side of the charming/twee divide. With the finest of tweed and vintage dresses on offer, the overall impression of the brand is classy-but-cute, with a slightly silly vibe as some of the great products on offer such as their t-shirts feature random farmyard animals, including cows, chickens and geese. This surreal addition to the clothing helps make the brand feel welcoming and friendly.
Joules caters from kiddies as young as newborn right up to 12 years old, and also has adult sections. Although the brand is primarily a clothing retailer, you’ll also find homewares, soft furnishings, accessories and gifts.
The collections for both boys and girls may not be extensive but is certainly fashionable and reflective of the season, with a mixture of long and short sleeve options, knits and so on. There’s also outerwear and footwear so you’ll be able to complete any outfit with ease. The baby clothes on offer are completely adorable, and are split into baby boys and baby girls. Items range from reusable bibs and accessories such as mitts and tiny animal hats to romper suits, slipper socks, two piece outfits and more. Choose between bright, bold coloured and patterned items in the traditional pinks or blues, or opt for more neutral tones.
For home accessories, there’s bedding, cushion covers and table cloths – everything to add the finishing touches to making a house feel like a home! And if you’re looking for Christmas Gifts, then you’re in the right place, as there’s also jewellery, toiletries and Gift Vouchers on sale as an ideal present for a special someone.
Joules Delivery and Prices
Payment options at Joules include credit and debit cards, as well as PayPal. Items can be ordered online and UK delivery costs just £3.95 for standard delivery, or Free for orders over £100. You can also have the items delivered to your nearest Joules store, free of charge. Next day delivery costs extra, as does shipping to outside the UK.