Jumina Review

For fantastic kids clothes which really evoke an aesthetic of childish wonder, Jumina is the shop for you. With all natural materials and an artistic style which is steeped in Nordic folklore, the site fantastical and imaginative clothing as a perfect background for childhood.

About Jumina

Created in 2006, the exclusive Norwegian brand has spent the best part of a decade building their company upon the foundations of fairy tales. The inspiration for many of the clothes comes from traditional Norwegian children’s stories, which invite you to take a trip into their world. The company was formed when Norwegian designer Elisabeth G. Rognmo became bored of the homogenous nature of the children’s fashion industry, and decided that she wanted to create a children’s fashion brand of her own. Hence, Jumina was created, and Rognmo continues as both the founder and the CEO of the company today.

Jumina Collection

The brand is dedicated to environmental ethics, and so all of the clothes are manufactured from 100% natural and environmentally friendly fabrics including wool, organic cotton, bamboo and silk, all put together in an old straw bale house and made into gorgeous child sized garments for children.


The clothes themselves are created with growing bodies in mind, loose fitting and comfortable to wear – ideal for work, rest and play when you’re growing up! As mentioned, the designs take their lead from traditional Nordic tales, as well as the natural world, heritage and traditions to be found particularly in the west coast of the country, where you will find fjords and mountains. The result is chic and stylish garments with a hint of childish whimsy. The quirky and charming creations evoke a sense of fun and excitement which children are sure to love.

With new collections introduced every six months, there’s something new to be found for every season of the year. The clothes on offer are exceedingly bright, colourful and cheerful – everything childhood should be about! With bright red polka dot dresses and striped multi-coloured shirts and blazers, these clothes are sure to make your child stand out in a crowd. The age range goes from newborn to 10 years, and there’s something for all sizes and shapes.

Jumina Delivery and Prices

There’s a wide range of options available on Jumina, including most major credit and debit cards, as well as PayPal. They deliver to most countries in the world, including the United Kingdom, and they ship internationally for 120 Norwegian, which is approximately £10.